⮕ What marketing activities are working best + how has this trend changed over time?
⮕ Are conversion rates high enough to justify continuing with a specific marketing activity?
⮕ What is my time costing me during the sales process relative to revenue generated?
⮕ Are my conversion rates improving?
⮕ How long does it take someone to move through our sales process and become a client?
⮕ What is the common thread between prospects who don't become clients?